Maloof Money Cup Teaser
Posted by: Alex | Monday, June 30, 2008The Maloof Money Cup is just weeks away and we'll be there because it'll be awesome. How do I know that? Because 1) etnies is a proud sponsor, 2) it's a huge contest designed for skateboarders and 3) because Ryan Sheckler said so. See for yourself.
New Custom Shoe Builder!
Posted by: Alex | Monday, June 30, 2008We've got something for ya... it's a better way to build your kicks! Check out the NEW and IMPROVED My etnies Custom Shoe Builder with real shoe photography and two new styles: The Fader and The Digit! Because life's just better when you add your own flavor...
Rune Takes 2nd @ CHP!
Posted by: Brink | Monday, June 30, 2008
Yes, Rune's still on fire, kiddies. Makin' the Danish proud in his homeland of Denmark, he took second place at Copenhagen Pro over the weekend!
Pier Pandemonium!
Posted by: Brink | Friday, June 27, 2008Here's a little video of our Huntington Beach Go Skateboarding Day fundraiser fun for Johnny Romano!
Pier Pandemonium Wrapup!
Posted by: Brink | Wednesday, June 25, 2008Three local Huntington Beach shops participated and raised money for Johnny Romano. Thanks to Jack's, Joker's and New Wave!
The fastest kid, Peter Morris, that skated from the Boardwalk to the Beach and won $50!
Great times were had by all for a great cause. Skateboarding rules!
Arizona Clip #2!
Posted by: Brink | Wednesday, June 25, 2008Here's more from the kickoff to the Recognition Tour in Arizona:
New Fall '08 Products!
Posted by: Alex | Wednesday, June 25, 2008All our new Fall '08 gear is freshly stocked in stores and online. Head on over, pull up a chair and plan to stay a while; you're gonna like what you see. New footwear styles and colorways, plenty of apparel and accessories... who loves ya, baby? That's right, come get some etnies lovin'.
Ronnie Destroys Manny Mania '07
Posted by: Brink | Monday, June 23, 2008Flippin' Creager!
Posted by: Brink | Monday, June 23, 2008Ronnie Creager hit me up today...
"Hello! I just got back from Woodward West for the week. Wow is that place the best. Here's a funny photo of me learning flips. I think I got them on lock."

Fletch & the Flood!
Posted by: Brink | Monday, June 23, 2008Click the bigspin for a little story...
Here we go again!
Posted by: Brink | Saturday, June 21, 2008
Like you doubted him? Congrats to Ryan Sheckler for winning the first stop of the Dew Tour in Baltimore this weekend! Can you say "fourpeat"?
Some Lunatic Skated the Freeway Today!
Posted by: Brink | Saturday, June 21, 2008
Look what happened in Orange County on Go Skateboarding Day! Oh, and he happens to be rockin' an etnies shirt. Much respect due... Hope you day was equally irreverent and eventful.
And today is...
Posted by: Brink | Saturday, June 21, 2008
Happy Go Skateboarding Day from your friends at etnies!
Go Skateboarding Day @ etnies Skatepark of Lake Forest!
Posted by: Brink | Friday, June 20, 2008
In addition to the Huntington and Utah events etnies is throwing down this Saturday for Go Skateboarding Day, we are having a third event at the etnies Skatepark of Lake Forest, featuring a fundraiser and BBQ during the day. The first 200 kids to show up eat for free!
This will be followed by a Teen battle of the bands. Free admission with a skateboard. If you come to watch the bands and don’t have a skateboard admission is $5 and all proceeds benefit the "Keepin' It Free" campaign. See you there!
11:00 a.m. – Tile Fundraiser
12:00 p.m. – BBQ
6:00 p.m. – Battle of the Bands
Mikey's cake: before...
Posted by: Brink | Friday, June 20, 2008

We showed you the mayhem that went on during Mikey's shoe release party last week, and even a picture of his massacred cake... but these never-before-seen exclusive photos of the pre-destroyed cake have just recently surfaced!
Get Well Johnny Romano!
Posted by: Brink | Thursday, June 19, 2008
More wishes for Johnny Romano from the best of the best.
Recognition Tour & GO Skateboarding Day Demo!
Posted by: Brink | Thursday, June 19, 2008
Come celebrate Go Skateboarding Day with etnies! We will be having a signing at Industrial Ride Shop and demo in Orem Utah. Here's all the dirty details!
Industrial Ride Shop Address:
575 E. University Pkwy
Orem, UT 84097
801.225.4193
Signing time: 12:00 pm - 1:00pm
Skatepark:
335 N. 1200 W.
Orem, UT 84057
Demo time: 1:00 pm - 4:00pm
etnies / ShredorDie GSD Contest!
Posted by: Brink | Thursday, June 19, 2008
etnies, Shred or Die and IASC are hosting a little contest. All you gotta do is show the world how you celebrated Go Skateboarding Day with that little video camera of yours and you can win tons of free stuff. But that video better be pretty flippin' sweet. Know what I'm sayin'? While you're over there, don't forget the etnies ShredorDie video page! Get skating. Get filming. Get winning!
etnies X FuckingAwesome X Jason Dill!
Posted by: Brink | Thursday, June 19, 2008We showed you a sneak peek of this one a while back:
Identity Boardshop signing tomorrow!
Posted by: Brink | Wednesday, June 18, 2008
The etnies Recognition Tour continues! Don't miss the team signing in Garden Grove tomorrow!
Thursday June 19
Identity Boardshop
Garden Grove, CA
3 pm
a Rolling Perspective, Montreal
Posted by: Brink | Wednesday, June 18, 2008a Rolling Perspective, Montreal QC showing through July...
opening reception Saturday, June 28.
8pm GOODFOOT (3830 St. Laurent Blvd.)
10pm UNDERWORLD (289 Ste Catherine E.)
12am OFF THE HOOK (1021 Ste Catherine O.)
After Party @ BLUE DOG MOTEL (3958 St. Laurent Blvd.) dj TRUSPIN + guests
etnies and Color Magazine asked skaters to shoot a photo of themselves from their own perspective, skateboarding. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan. With the help of Fourstar Clothing, a selection of these self portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.
The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out and celebrate the freedom of skateboarding and embrace the roll from spot to spot.
Expect photos from such pros as mikey taylor, ryan smith, mark appleyard, john rattray, colt cannon. Photographer's dan mathieu, geoff clifford, gordon ball, judah oakes, dylan doubt, richard hart, jeff delong, ryan allan, and other sweet dudes: eric lebeau, devin barrete, mike giles, jeremy elkin, raj mehra, tyler maher, gab ekoe, pierre yves gauthier, william cristofaro, bob kronbauer, campbell milligan, dave carnie, paul urich, erik brunetti, jessie van roechoudt, tomonori ‘rip’ tanaka, + many more!


18 Pages of Malto!
Posted by: Brink | Wednesday, June 18, 2008
Oh what?! Wait till you see the new Slap! Sean Malto cover, interview and curtains! That's just how he does it...
Sheckler On The Dew Tour
Posted by: Alex | Tuesday, June 17, 2008Don't miss Ryan Sheckler at this weekend's Dew Tour, as he attempts to take home the Dew Cup for the FOURTH YEAR IN A ROW. The tour opens this Friday in Baltimore but you can catch all the action from the comfort of your couch. Head to AST.com for the full TV schedule.
GSD, Romano & etnies!
Posted by: Brink | Monday, June 16, 2008Come skate with etnies on Go Skateboarding Day and help raise money for Johnny Romano!
The dirt:
June 21st, 6pm. Meet at Huntington Beach Boardwalk. Participants are encouraged to meet at their local skate shops, skate to the Pier and then down to the jetties.
Four local shops are supporting the event. etnies is giving each of the shop a backpack for the raffle. Tickets will be sold at $1 a piece to support one of our favorite and most inspirational pros, Johnny Romano. All donations will go to Johnnykickscancer.com. etnies will be creating their own backpack full of goodies, accepting donations and raffling their backpack as well.
At the Jetties – tents will be setup with food and drinks. Donations will be tallied and the raffle for each backpack will be pulled. Come join us for skateboarding, fun and a great cause!
Pretty Much Unstoppable!
Posted by: Brink | Monday, June 16, 2008Oh what?! Rune Glifberg won another contest? Yeah brah! This time it was the Quiksilver Bowlriders over the weekend. Thrasher's got some coverage and Tacky has heaps of photos and video!

Sheckler: "Kicks Of The Day"
Posted by: Alex | Monday, June 16, 2008Today's choice sneaks, as declared by the folks at Complex.com, are the etnies Riviera by Ryan Sheckler.
Arizona Recognition Tour!
Posted by: Brink | Monday, June 16, 2008Back before we hit the South for the Recognition Tour, we kicked it off in Arizona at Cowtown and the Tempe skatepark. Here's clip one of about four or five. Featuring Leeper, Mikey, Malto, Fletch and Bledsoe. Oh yeah, don't worry, there's still plenty of South tour clips, as well as Barcelona tour clips from back in March to come. Why are they all out of order? Who cares? Order is boring. There's beauty in chaos...
Rune in Bliss!
Posted by: Brink | Sunday, June 15, 2008
If you live in SoCal or can get your hands on it, check out the latest issue of Bliss for coverage of Rune Glifberg in last month's ProTec Pool Party!
Curtains @ the TWS Awards!
Posted by: Brink | Sunday, June 15, 2008
- Scuba Steve, Mikey, Active Erica & Malto!
The TransWorld awards were a blast. And Now is sick! And guess who got last part... Sean Malto! And boy is it a doozy. But you didn't hear that from me, okay?
Mikey's Party!
Posted by: Brink | Friday, June 13, 2008It was a blast. So good in fact, that even The Berrics has a gallery up! And so does TransWorld! As for tonight. It's Malto's turn. Here's where we're headed:
a Rolling Perspective, Montreal
Posted by: Alex | Friday, June 13, 2008a Rolling Perspective, Montreal QC showing through July...
opening reception Saturday, June 28.
8pm GOODFOOT (3830 St. Laurent Blvd.)
10pm UNDERWORLD (289 Ste Catherine E.)
12am OFF THE HOOK (1021 Ste Catherine O.)
After Party @ BLUE DOG MOTEL (3958 St. Laurent Blvd.) dj TRUSPIN + guests
etnies and Color Magazine asked skaters to shoot a photo of themselves from their own perspective, skateboarding. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan. With the help of Fourstar Clothing, a selection of these self portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.
The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out and celebrate the freedom of skateboarding and embrace the roll from spot to spot.
Expect photos from such pros as mikey taylor, ryan smith, mark appleyard, john rattray, colt cannon. Photographer's dan mathieu, geoff clifford, gordon ball, judah oakes, dylan doubt, richard hart, jeff delong, ryan allan, and other sweet dudes: eric lebeau, devin barrete, mike giles, jeremy elkin, raj mehra, tyler maher, gab ekoe, pierre yves gauthier, william cristofaro, bob kronbauer, campbell milligan, dave carnie, paul urich, erik brunetti, jessie van roechoudt, tomonori ‘rip’ tanaka, + many more!


Impossibles = Meltdowns!
Posted by: Brink | Thursday, June 12, 2008A while back, we showed up at the Santa Ana skatepark and took all the worn out beat up skated-to-death shoes off everyone's feet and swapped 'em out for some fresh etnies. Have a look at the gallery and check out Mikey's meltdown when he realized his buddy, Devine Calloway, has a better impossible than he does...
Ryan In Men's Fitness
Posted by: Alex | Wednesday, June 11, 2008
Malto Goes Greek!
Posted by: Brink | Wednesday, June 11, 2008
After Barcelona, Sean headed to Greece to kick it with some family then sent us some photos for you to check out!
Rune Thrasher Cover & Interview!
Posted by: Brink | Tuesday, June 10, 2008
You might wanna check out the new issue of Thrasher 'cuz Sir Glifberg has the cover, contents and a full feature interview! The dude just doesn't stop!
Calling Johnny Romano!
Posted by: Brink | Sunday, June 8, 2008
Our boys Tyler Bledsoe, Mikey Taylor, Sean Malto and their friend Eric Koston are waiting for you...
Mikey Wins Big!
Posted by: Brink | Sunday, June 8, 2008While on the road, (Atlanta specifically) the simplest things get you really psyched, become hours of entertainment and may even turn into heated competition. The moral of this story is: Never underestimate Mikey's ability to win at useless games and amusements.
Signing @ Liberty Tomorrow!
Posted by: Brink | Friday, June 6, 2008
Tomorrow, June 7, you can catch the etnies team at Liberty Board Shop in Brea, CA. Be there at 1PM to meet, take photos with and get your stuff signed by Kyle Leeper, Sean Malto, Jason Dill, Tyler Bledsoe, Eric Fletcher and Mikey Taylor!
The Streets of Atlanta!
Posted by: Brink | Thursday, June 5, 2008Hows about y'all enjoy a few clips of Kyle Leeper, Mikey Taylor and Eric Fletcher skating downtown Atlanta last week?
Let Them Eat etnies
Posted by: Alex | Thursday, June 5, 2008Love your etnies like a fat kid loves cake.
Our friends at West 49 put together a contest called "Try On To Win Shoes For You & 30 Of Your Friends". Then they threw a party for the winner and his pals... pics below and more details at West49.com.






Malto's Bangin'!
Posted by: Brink | Thursday, June 5, 2008
Check out Malto's new clip on The Berrics!
Deathbowl to Dogtown...
Posted by: Brink | Wednesday, June 4, 2008
etnies recently hosted a little gathering in our NYC showroom to celebrate the release of the new NYC skateboarding film, Deathbowl to Dogtown and here's a few photos of the evening.
Leeper's New Ad!
Posted by: Brink | Wednesday, June 4, 2008By now you've probably seen Kyle Leeper's new ad in the mags:

But you probably haven't seen it in action!

Verte On Complex.com!
Posted by: Alex | Tuesday, June 3, 2008Complex Mag interviewed the Brothers Razo about Verte and the etnies Collaboration, featuring the Ollie King and Jameson. Read up!

Rolling Perspective Montreal
Posted by: Alex | Tuesday, June 3, 2008The Rolling Perspective group show had its day in Vancouver, and now etnies and Color Magazine are bringing the party to Montreal! Highlights of the show, at least for us, include a self portrait by our very own Mikey Taylor.


Sean Malto is a Professional Now.
Posted by: Brink | Monday, June 2, 2008
Congratulations to our beloved Sean Malto for goin' pro. Check out the latest Girl ad in Thrasher for the proof. Speaking of Sean, how about a little more Girl/Anti Hero tour coverage on Crailtap?













