The Sal 23 is Back!
by: Brink | Wednesday, April 30, 2008
etnies is re-releasing an updated version of their classic Sal 23 shoe this fall, and here's a little teaser of the man himself, Sal Barbier, giving you a little preview and insight on what's to come...
And why not watch some classic Sal, just for kicks...

Lake Cunningham Skatepark Grand Opening!
by: Brink | Monday, April 28, 2008

etnies was part of the Lake Cunningham skatepark grand opening this weekend in San Jose, California. The skatepark is over 56,000 square feet, but it’s the quality that makes it great. With a great street section, some smaller bowls that progress up into huge bowls, flow courses, cradles and full pipes, the park is big enough to have something for everyone without sacrificing quality. Next time you’re in GnarCal, check it out.


A Rolling Perspective...
by: Brink | Monday, April 28, 2008

a Rolling Perspective.
SATURDAY MAY 3RD
Saturday, May 3, 2008 at 8:00pm
Sunday, May 4, 2008 at 2:00am
Antisocial, Livestock, Sweatshop
2425 Main, 239 Abbott, 1945 E Hastings
Vancouver, BC
etnies and Color Magazine asked skaters to shoot a photo of themselves from their own rolling perspective. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan, including etnies' own Mikey Taylor. With the help of Fourstar Clothing, a selection of these self-portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.
The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out from under their beds or wherever they’ve been stored all winter and celebrate the freedom of skateboarding and embrace the roll from spot to spot.
Opening reception
Vancouver, May 3rd, 2008
Complimentary refreshments provided while supplies last.
8pm@ ANTISOCIAL (2425 main street) 10:30pm@ LIVESTOCK (239 abbott street) 12am@ THE SWEATSHOP (1945 e. hastings street)
after party @ The Sweatshop (1945 e. hastings street)
Deejays: Benjamin / Cam Dales / Erik Devereux / Andr3w / Ian Wyatt / Manitoba Touch
$5 / 10pm till late. Free Entry for art show attendees (until list ahs reached capacity): get your stamps at the art shows.
Crazy visuals with Marek, Installation by Julianne Claire.
Chris Dziema!
by: Brink | Monday, April 28, 2008
Big ups to etnies NJ flow dude, Chris Dziema from NJ Skateshop for killing this contest held at Shields Skatepark to raise money for paralysis. Good skating, good state, good shop... all for a great cause. I'm backing that!

- Jacked from Chris' MySpace page!
Countdown To Dallas!
by: Alex | Sunday, April 27, 2008
The Journeys Backyard BBQ is back and May 10th is our day in Dallas! We're counting down 'til then, and we're not the only ones...
etnies Recognition Tour (South US)
by: Brink | Sunday, April 27, 2008

The etnies Recognition US Tour kicked off last weekend in Tempe Arizona with a Cowtown demo and signing... stay tuned for video and photos. In the meantime, here are the dates for the upcoming Southern US leg of the tour, featuring Mikey Taylor, Kyle Leeper, Sean Malto, Tyler Bledsoe and Eric Fletcher.
Atlanta, GA - May 24th
Progressive Skatepark
Nashville – May 27th
6th Ave Skate Shop
Bowling Green – May 29th
Blue Wallace Skate Shop
Louisville – May 30th
Home Skate Shop
Cincinnati – May 31st
Anonymous Skate Shop
This Month in the Mags!
by: Brink | Friday, April 25, 2008

Well, I see Kyle Leeper and our beloved "filmer guy," Mike Manzoori in the June issue of Skateboarder. I see Sheckler has a rather large kickflip cover and interview in the June issue of The Skateboard Mag, done by our friend Chris Nieratko.


And it seems our pal Clyde Singleton has some stuff to say about Ryan in the May TWS as well.


I see even more coverage of Rune's Bowl-A-Rama conquest in May's Thrasher and TransWorld. Not to mention a pretty dope photo in a pool article in the June Slap.

I see Malto footy on TWS' site and a silly photo from the Crailtap homepage as well.

Wow, wasn't that fun? These dudes are killing it huh?
Barcelona Day 6
by: Brink | Wednesday, April 23, 2008
Some kid liked Oliver's camera gear. Mullets are back in Europe. Mikey kinda of learned nollie inward heels and Leeper ripped. See that bigspin flip? Yeah... go practice.
etnies With An Industry First
by: Alex | Tuesday, April 22, 2008

We, at etnies & Sole Tech, are celebrating Earth Day with the announcement of a project already years in the making; etnies is committed, and well on its way, to becoming the action sports industry's first carbon neutral company!
Whether or not you get what that means, you're probably familiar with the concept of carbon dioxide emissions and their devastating effect on global warming. The idea of carbon neutrality is to offset ALL emissions in various ways, so that the total is a big, fat, neutral zero. Makes sense, right? Being the realists that we are, we know it's much easier said than done... so what have we done so far? One major step we've taken is the completion of our first corporate eco-audit to measure the company’s overall carbon footprint.
“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology. “As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”
Led by the company’s environmental affairs manager, Roian Atwood, the eco-audit examined the organization’s activities over the course of more than seven years, focusing predominantly on its carbon emissions, waste and consumption, and water usage. In addition to this detailed study, etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, corporate wide-recycling efforts, and the creation of a seasonal sustainable footwear and apparel collection, the etnies SEED Project.

“We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day,” said Atwood. “By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing today’s corporate culture for a stronger tomorrow.”
The Sole Technology eco-audit found that in 2007, the company generated 40,000 tons of CO2, equivalent to volume of 2.5 billion shoe boxes 58 percent of which came from footwear manufacturing and the emissions released in the development process through the use of coal-burning sources and electricity. Another 18 percent of its carbon emissions are attributed to the making of the brand’s cardboard boxes, and 8 percent is related to logistics and shipping.
In terms of waste and consumption, Sole Technology found that of the 72,000 pounds of internal trash it consumed, the company recycled 57 percent, exceeding the country’s national average of 30 percent, and California’s average of 50 percent. By 2010, Sole Technology’s goal is to recycle 70 percent of their waste with assistance from the Blue Bin Brigade, an internal committee of department executives whose goal it is to increase awareness and find environmentally-friendly means of conducting business.

“Given the harsh abuse on a skateboarder’s shoes, our industry is constantly challenged with the issue of consumption, which is why we strive to make the most durable, quality products in the market,” said Senizergues. “Building long lasting products that are sturdy and have a longer life with consumers is an important element to consider in the eco discussions related to manufacturing and consumption.”
The eco-audit determined that 95 percent of Sole Technology’s water usage is attributed to the company’s apparel development, an industry-wide concern among clothing manufacturers that is a leading cause of damage to the environment. By taking immediate actions on business offices such as installing waterless urinals that save 325,000 gallons of water annually and dual flush toilets, the company is already affecting its internal water usage as it continues to research innovative technologies that will also benefit the manufacturing process.
Senizergues’ personal commitment to the environment and ecologically conscious lifestyle has made him a trailblazer in the industry, having implemented green practices many years ago. In addition to his professional goals, Senizergues practices green living at home as well, and has been honored by Global Green USA with a Corporate Environmental Leadership Award for his environmental practices and corporate responsibility. He was also an executive producer with Leonardo DiCaprio on the documentary The 11th Hour about the effects of global warming and how society can prevent further damage.
Stay tuned for more news this week, including further details on our eco-audit results...
etnies Proudly Welcomes...
by: Brink | Sunday, April 20, 2008
etnies proudly welcomes Tyler Bledsoe to the team...

Stay tuned for lots more of Tyler in the coming weeks, including footage and photos from our Barcelona and Arizona tours as well as an exclusive interview. Don't forget he's also neck deep in filming for Alien Workshop's upcoming video, Mindfield.

Sheckler on the Mega!
by: Brink | Friday, April 18, 2008

Remember us telling you about Sheckler skating the Mega Ramp? Ya, well here's the footy.
Barcelona Day 5!
by: Brink | Friday, April 18, 2008
Famous spots. Malto destroying anything and everything and Leeper Zip ZingerZaggering and Oliver Barton's manic camera guy charades. You may be wondering why you haven't seen a lot of bangers from Bledsoe or Mikey Taylor... well that's because they are both filming for Mindfield and I'm not allowed to show you what's been going on. Be patient though, and you will be rewarded.
Sean Malto & The Escapist Premiere!
by: Brink | Thursday, April 17, 2008

- Malto and a ladyfriend
Remember this? Well the new Escapist video, featuring Sean Malto and our new flow boy Tyshaun Johnson, premiered not too long ago and here's the obligatory recap!

- This girl is hot

- Malto and the gang

- Malto & Dan!


Barcelona Day 5... Mikey the Filmer
by: Brink | Thursday, April 17, 2008
I raided Mikey's digicam and saw he filmed a line with Malto. So I stole it for you.
Simon Skipp In Sidewalk
by: Alex | Wednesday, April 16, 2008

etnies UK's Simon Skipp landed a 10 PAGE INTERVIEW in Sidewalk. He has been skateboarding for 15 years now and riding for etnies since 2001. He's is well known for his style and mad skillz.

The interview took six months due to bad weather and a few hiccups... like getting robbed at one of the spots... but with 10 pages of Q&A plus plenty of shots like these, it was six months well worth it. Besides etnies, Simon rides for Heathen Skateboards and Howies Clothing.
Check Mpora for footage of Simon.
Save South Bank!
by: Brink | Tuesday, April 15, 2008

Our friends in England have made a documentary about the famous South Bank skate spot in London. It's the home of British skating, like London's version of what Love Park did for Philly or EMB did for San Fransisco.
As you would expect, the government is trying to squeeze the skaters out. There's a government petition attached to the trailer. If they get 5,000 signatures it's really hard for the government to ignore because the amount of signatures has legal implications after you hit 5,000.
Barcelona Day 4!
by: Brink | Tuesday, April 15, 2008
We did a lot of ollies and a lot of slamming today...
Enjoy day four in Barcelona with Sean Malto, Chris Anderson, Kyle Leeper and an old dog...
etnies Euro Team In Holland
by: Alex | Monday, April 14, 2008
Do you know etnies Euro riders Helder Lima and Tuukka Korhonen? Well Tackyworld just posted a nice little interview so now's your chance to get to know 'em. Go on, get!
And yes, it's in English...
Sheckler's Range Rover
by: Alex | Monday, April 14, 2008
Well, Ryan Sheckrificed his Range Rover for Cancer. And the winner, as reported by Transworld, is one very hardworking, fundraising Drake Kemper of Los Angeles. Wanna see more? Click here.
Malto TWS Clip!
by: Brink | Monday, April 14, 2008

TransWorld's new video, which used to be called, The Now, seems to be called And Now, now, and is coming soon. In the meantime, enjoy this little clip with Malto and the boys.
The Interweb!
by: Brink | Wednesday, April 9, 2008

Some stuff goin on here and there... Like Dill and Mikey Taylor in some new Alien Workshop photo logs and Mindfield teasers.

Speaking of Mikey, he and Berra and Chris "KY" Anderson have some Triple Threat footy on The Berrics.
Finally, check out Rune Glifberg and our old friend Arto Saari over on Thrasher's latest Burnout!
Barcelona Day 3 Part II
by: Brink | Tuesday, April 8, 2008
"See, old guys can still skate too"
-Eric Fletcher's infinite wisdom regarding Kyle Leeper.
Check out Fletch, Malto, Mikey and Leeper destroying a famous bench in mere moments. And this is just the "throwaway" footage.
Throwaway Thursdays!
by: Brink | Tuesday, April 8, 2008

Berra likes us... Mikey, Sean and Tyler have a few Throwaway Thursday clips up on The Berrics. There's more than one so dig deep...
Barcelona Day 3
by: Brink | Sunday, April 6, 2008
Check the spot. Banks in the middle of a park with perfect concrete. Why? Who knows? That's just Barcelona. Mikey, Malto, Fletcher, Leeper and a new dude from Oregon we haven't announced yet (that's your hint for the day).
Steamer B&W Tour!
by: Brink | Friday, April 4, 2008

Check out a few clips from Elissa Steamer in this Mystery Black & White tour video!
Barcelona Day 2 part 2!
by: Brink | Friday, April 4, 2008
"I accidentally dented the car, Mike."
Enjoy the second half of Barcelona day 2.
Mikey's ad...
by: Brink | Wednesday, April 2, 2008
Seen Mikey Taylor's new etnies ad yet? How 'bout a little bonus? Check the alternate angle shot (third photo down) I just found on the cutting room floor...



Feast on Fuel!
by: Brink | Tuesday, April 1, 2008

FUEL TV will showcase the Flip Feast West Coast Tour, featuring Rune Glifberg and the boys, starting tomrrow! Watch the Flip riders rip, destroy, and terrorize skateparks and street spots along the West Coast!
Flip Feast West Coast Tour Air Dates:
4/2/2008 1:00pm ET/10:00am PT
4/2/2008 12:30am ET/9:30pm PT
4/4/2008 4:00pm ET/1:00pm PT
4/6/2008 7:00pm ET/4:00pm PT
4/18/2008 8:30pm ET/5:30pm PT in Skate @ 8
4/18/2008 11:30pm ET/8:30pm PT in Skate @ 8
4/19/2008 8:30amET/5:30am PT in Skate @ 8
Mega Sheck!
by: Brink | Tuesday, April 1, 2008

Looks like Ryan Sheckler done went and handled the Mega Ramp. While we're at it, let's mention that part 2 of the Plan B Dominican Republic podcast is up and Ryan's own site has been rifling out footage like no one's business.
Free Socks & Shipping
by: Alex | Tuesday, April 1, 2008
For a limited time only at the etnies Online Store.
Barcelona Clip: Day 2
by: Brink | Tuesday, April 1, 2008
On our second day in Barcelona, Kyle Leeper, Eric Fletcher, Mikey Taylor & Sean Malto tinkered with a sweet bench while local Barcelonian canines watched in awe.






